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Matt Hoffman













Matt Hoffman
Photographer
Grantham, NH

What do you do?
My full time job is in the outdoor retail industry. I love talking about outdoor activities like hiking and kayaking as much as I love doing them.

My photography started as a result of constantly being in amazing outdoor locations and wanting to share what I was seeing with my friends and family. Now, I sell prints and work freelance, so I hike specifically to get to locations to photograph almost as much as I do for the sheer enjoyment of it. I also use my photography to promote an active and responsible outdoor lifestyle.


How do you do it?
A lot of what I do involves being in the right place at the right time. I guess I could say I've been "lucky" to get some of my shots. But for photos of specific locations, I often have a preconceived idea of how I want the image to look. I pour over maps and use software such as The Photographer's Ephemeris to see precisely when the light I want will fall on the scene. I like to show scale and grandeur by having people in my photos. Usually the model is a friend. At home, I use Aperture for most of my post-processing, and Photomatix for any HDRs that I might shoot.

Why do you use iPrintfromHome.com?
I heard about iPfH through Twitter a little over a year ago. At the time, I was unhappy with the level of customer service I was getting from another print company. I decided to give iPfH a try and was immediately blown away by how quickly I received an email telling me my prints have been shipped. From the get-go, I was impressed with how easy it was to upload my images to iPfH.

The biggest thing for me is the customer service. I prefer to be out shooting, not sitting behind the computer editing. iPfH always lets me know if I made a mistake with size or resolution. The choices of paper and print sizes means that I never have to tell a client or customer that I can't get them what they want. I have been very impressed with the quality of prints that I receive from iPfH.

Contact Information:

Matt Hoffman
web.mac.com/climbingsponge

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