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Making Prints: then and now (part 2)
Click Here to Open Part 1.

Today it feels like we are starting again, but we are a little older, and hopefully, a little wiser. All of us are just scratching the surface with the possibilities of digital photography. In the first few years we are communally fascinated with the magic of being able to shoot an image, see the results immediately, and share that image with anybody and everybody, anywhere in the world for free.

We have been crawling and we are fascinated with taking those first steps. I have been a father 4 times and I know how important and joyous it is to witness and celebrate those first steps, but eventually we move on. Photography version 1 (camera-> film negative -> proof print -> print) has had a wonderful 150+ year history. Photography version 2 (digital camera -> digital image -> digital display -> print) is in its infancy.

With we have already started taking baby steps to help you image your imagination today. In digital photography you can now click the shutter and evaluate results immediately and reshoot as necessary. Our focus with this step is to facilitate the sharing of best practices and success stories through the “Who, What, Why” series featuring customers like you.

Digital Photography has opened up a world of opportunities in image enhancement. We define ‘image enhancement’ as those changes you can make to your image file after you shoot the picture and before you order the print. We add value with this step by providing easy to use tools and services to facilitate simple actions you can take to greatly ensure that the print you get is the print you want.

Our ‘Crop & Composition’ Tool is our newest, easiest and most powerful ‘image enhancement’ tool. It allows you to experiment and visualize in real time the effect of cropping decisions like “Smart Fit” or “Crop-to-Fill”. It allows you to try different size borders, to make your borders white, gray or black, to add strokes to your prints.

With the ‘Crop & Composition’ Tool you can combine images in several, popular, pre-defined templates. You can position each image cropped exactly the way you want. You can experiment and see immediately the results and only place the print order when you are perfectly satisfied.

You can see how your image fits in standard paper sizes, and also try the very popular panoramic sizes, in aspect ratios 1:2, 1:3 and 1:4. Best of all if you are confused by any or all of the choices I am writing about, you can simply try the ‘Crop & Composition’ Tool and see for yourself. (You’ll be able to try the ‘Crop & Composition’ by going to ‘My Albums’, clicking on an Album to view its contents or make changes, then selecting ‘Place Order with Crop&Composition Tool (Beta)’.

Finally we help you make your print. Our focus with this step is to maintain and enhance the use of materials and processes that ensure that the print we make is a faithful representation of the image in your mind. We do this by making sure our technology is state-of-the-art, by using the best papers available, and by maintaining and monitoring the process to ensure complete consistency from one order to the next. The more we are perfectly predictable, the more comfort we give you to be perfectly creative. We get great satisfaction from doing our job to enable you to do yours.

We have also just begun to offer mounting and laminating options so that the print we make for you is ready for display.

We continue to make improvements in the process. From your loyalty and your support it is clear that you continue to understand the power of working with a team that is intent on helping you get exactly what you want. Our belief in your work and in your integrity and professionalism allows us to stand behind our products and services with a 100% no fault, satisfaction guarantee. We trust you to be the best artist you can be. Thanks for giving us the opportunity and for trusting us with the process of imaging your imagination.

As much as I have enjoyed the last 31 years, I feel like a kid, bubbling with excitement, anticipating the next 31.

Thanks again,


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